Velocity Earns Most Watched 2Q and June in Network History
Network Notches 23rd Consecutive Quarter of Year-Over-Year Primetime Growth, and 19th Straight Month of Year-Over-Year Primetime Growth
July 9, 2018
Velocity, America’s top television destination for automotive superfans, earned its most watched second quarter and June in the nearly seven-year history of the network among Men 18+ and Persons 18+. The network also notched its 23rd consecutive quarter of year-over-year primetime and total day delivery growth in P18+ and Persons, and scored its 19th straight month of year-over-year primetime delivery growth among M18+, P18+ and P25-54.
Several original programs fueled Velocity’s success throughout the quarter and in June 2018. For the first time ever Velocity broadcast live flag-to-flag coverage of the 24 HOURS OF LE MANS, the world’s most iconic automotive race. Reaching more than 1.6 million viewers on Velocity, the 24 HOURS OF LE MANS became the #5 most social episode on television in the U.S on Saturday, June 16 ranked by social interactions, and the #2 most social sports event on owned interactions surpassing FIFA World Cup games. Including coverage on Sunday, June 17, 24 HOURS OF LE MANS had accumulated 246,000 social interactions.
Fan favorite WHEELER DEALERS, starring Ant Anstead and Mike Brewer, finished its 14th season as Velocity’s #1 series in 2Q18 and the 1972 Lancia Fulvia episode (May 30 at 9 PM ET/PT) earned a network high rating in M25-54 for June. The season five premiere of FANTOMWORKS (Tuesday, May 29 at 9 PM ET/PT) earned the series’ third-largest audience to date and the season ranked as the #2 series in 2Q18. The all new series WRENCH’D debuted (Tuesday, May 15 at 10 PM ET/PT) as Velocity’s #3 freshman series ever among M18-49, M25-54, M/P18+ and Persons.
Source: Nielsen. Live+3D. Program-based data. Coverage Ratings. PRIME = M-Su, 8-11p Starts during. Excludes breakouts. Reach has a 6-minute qualifier. Npower. Nielsen Social.
About Velocity:
Velocity, which will rebrand to Motor Trend Network this fall, is the only television brand that focuses on delivering automotive content to enthusiasts and viewers. Available in 73 million homes nationwide the fully HD network’s programming is engaging, entertaining and informative, featuring the very best of the automotive world as told by top experts and personalities. Viewers can connect with Velocity on Facebook at facebook.com/VelocityTV, on Twitter @Velocity and on Instagram @Velocity. Velocity is a division of the Motor Trend Group, the largest automotive media company in the world that combines the power of Velocity with powerful automotive media brands including Motor Trend, Hot Rod, Roadkill, Automobile and more than 20 others.
About Discovery:
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; and digital-first and social content from Group Nine Media. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit www.corporate.discovery.com and follow @DiscoveryIncTV across social platforms.
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