News
Change Region...

Discovery Press Web United States

Velocity

Choose Network...

Drive Smart

Velocity Creates National Advocacy Campaign to Help Stop Drunk, Drugged and Distracted Driving

Velocity's Drive Smart national advocacy campaign encourages and raises awareness for safe driving practices. Joining forces with Mothers Against Drunk Driving® (MADD) and TeenDrive365: In School, Drive Smart is intended to help save lives by stopping drunk, drugged and distracted driving through a mix of partner initiatives, on-air messages, online content, social media outreach and consumer facing events.

Video - Drive Smart PSA: https://youtu.be/LgSuIBBviwk

"As America's most automotive and driver obsessed television network Drive Smart is our opportunity to use Velocity's powerful engine to impact positive change on the roads," said Robert Scanlon, General Manager of Velocity. "With the strong support of MADD, TeenDrive365: In School and Discovery Education we hope to persuade more people to keep themselves, their loved ones and their cars safer on the road."

Through VelocityDriveSmart.com the network is urging viewers to take the Drive Smart pledge: to never drive under the influence of alcohol or drugs; to drive free of distractions from phones, friends, food and more; and to protect themselves and loved ones. For every pledge received Velocity is committing a donation to MADD, whose mission is to end drunk driving, to help fight drugged driving, to support the victims of those violent crimes and to prevent underage drinking. Velocity is also the national media sponsor for Walk Like MADD®, the organization's signature fundraising event used to raise awareness and funds to help eliminate drunk driving. Last year Walk Like MADD events raised nearly three million dollars to support MADD's community programs and victim services at no charge to victims and survivors of drunk and drugged driving crashes.

In addition to MADD, Velocity is a proud supporter and key partner of TeenDrive365: In School, a comprehensive in-school program from Discovery Education and Toyota that is designed for high school students and educators to help teens avoid distractions and stay safe behind the wheel. One component of the program is the TeenDrive365 Video Challenge, which is now in its fourth year and encourages teens to put their messages about safe driving on camera to help save lives among their peers. To watch this year's winning videos, visit http://www.teendrive365inschool.com/teens/share-your-experience.

According to the most recent data available from the National Highway Traffic Safety Administration (NHTSA), 3,154 people were killed in motor vehicle crashes involving distracted drivers in 2013 and approximately 424,000 people were injured. NHTSA also reported that in 2013 10,076 people were killed in alcohol-impaired driving crashes, an average of one fatality every 52 minutes, and another 290,000 people were injured. Alcohol-impaired-driving fatalities accounted for 31 percent of the total motor vehicle traffic fatalities in the United States (NHTSA). About 20 percent of drivers tested positive for at least one drug in 2014, up from 16.3 percent in 2007, and more than 15 percent of drivers tested positive for at least one illegal drug, up from 12 percent in 2007 (NHTSA).

Velocity's Drive Smart campaign aims to help lower those statistics and to help put an end to drunk, drugged and distracted driving. Velocity is currently airing Drive Smart spots on-air to raise awareness of the campaign among viewers. The promotional spots feature Chris Jacobs of OVERHAULIN', Dave Kindig of BITCHIN' RIDES and Cristy Lee of ALL GIRLS GARAGE asking viewers to get involved by signing the pledge and changing their driving behavior.