GOLD RUSH DOMINATES ALL OF TELEVISION AMONG MEN DURING FRIDAY PRIME TIME ON JAN. 11
GOLD RUSH Delivers 4.9 Million Viewers - BERING SEA GOLD Reels in 2.61 Million Viewers
January 14, 2013
Discovery Channel's GOLD RUSH (9PM) beat all broadcast television programming on Friday, January 11, including programs on CBS, NBC, ABC and FOX in M18-49 delivery during Prime Time. It was also the #3 program in ALL OF TELEVISION among P18-49. BERING SEA GOLD was the #2 program on cable in most key demos, behind only GOLD RUSH. Discovery Channel also beat FOX in P25-54 delivery on Friday night. .
GOLD RUSH earned a 3.11 HH/2.60 P25-54 rating, with 4.9 million viewers P2+, making it the highest rated telecast of the season in the P25-54 demo. It also marks the season's highest viewership. GOLD RUSH was also the #1 cable program among HH, P2+, P18+, P/M/W25-54, P/M/W18-49 delivery, no exclusions.
BERING SEA GOLD earned a 1.76 HH/1.57 P25-54 rating, and delivered 2.61 million total viewers P2+. It was the #2 cable program, no exclusions, among P/M/W25-54 and P/M/W18-49 delivery on Friday night, second only to GOLD RUSH. BERING SEA GOLD also out-delivered most broadcast programs among men on Friday night, achieving the #6 spot in ALL OF TELEVISION in M25-54 and M18-49 delivery, no exclusions.
GOLD RUSH and BERING SEA GOLD were the top two programs in cable Friday night in cable among P/M/W25-54 and P/M/W18-49 delivery. Discovery Channel was the #1 cable network on Friday evening among P2+, P/M/W25-54, P/M18-49 and P18-34 delivery and beat FOX for the night in P25-54 delivery.
All-new episodes of GOLD RUSH and BERING SEA GOLD will premiere this Friday night, January 18.
* Source: Source: Nielsen. Live+SD. 1/11/13. Prime.