‘ANIMAL PLANET L!VE’ BRINGS NEW BREED OF ENTERTAINMENT TO XBOX 360
Launch Comes as Network’s Digital Extension Also Celebrates More Than 1M Hours Streamed Since April Debut
December 5, 2013
Silver Spring, Md. – Following its debut on desktop and mobile devices – in addition to Samsung Smart TVs – in April, Animal Planet L!VE, the go-to digital destination for round-the-clock access to the animal kingdom, is now available on Xbox 360® video game and entertainment systems from Microsoft.
Animal Planet’s unique brand of “ambient entertainment” features more than 20 live animal cams – from kittens to reindeer – in beautiful HD and fit for screens of any size. Available at APL.TV and now to Xbox Live members in the US. via the apps hub, Animal Planet L!VE viewers have streamed more than one million hours of creepy, cuddly and cute content since launch in April 2013 – averaging more than 12 minutes per session. The Kinect-enabled app allows for dynamic access and navigation using both movement and voice.
“The human connection to animals is powerful. And the lure of watching animals live – on air or online – is undeniable; that's why Animal Planet L!VE is so important to the Animal Planet brand,” said Miguel Monteverde, Vice President of Digital Media, Discovery Communications. “In nine short months, we’ve defined a new category of entertainment and established an exciting complement to the television network. Now, we look forward to entertaining even more animal lovers on Xbox 360 this holiday season and beyond.”
In addition to an Animal Planet highlights channel, Animal Planet L!VE currently features 22 live cams in cooperation with partners including Africam, Audubon Nature Institute, Como Park Zoo & Conservatory, National Aquarium, South Mountain Creamery, Washington Animal Rescue League and Zoo Atlanta. Cameras available on Xbox include:
- Ant Cam
- Bigfoot Cam
- Black Eagle Cam
- Calf Cam
- Cockroach Cam
- Clownfish Cam
- Kitten Cam
- Pacific Reef Cam
- Parakeet Cam
- Penguin Cam
- Puppy Cam
- Reindeer Cam
- Shark Cam
- Sloth Cam
- Tamarin Cam
- Turkey Cam
- Wild Bird Cam
Animal Planet L!VE is available at APL.TV – for both desktop and mobile users, on Samsung Smart TVs, Roku and Xbox.
About Animal Planet
Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 2 billion cumulative subscribers in over 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, Hub Network and 3net, the first 24-hour 3D network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also owns Discovery Education, the leading provider of educational content and services to schools including an award-winning series of K-12 digital textbooks, and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit www.discoverycommunications.com.
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