Season two of the hit-series premieres Wednesday, January 19 at 10pm ET/PT on Discovery
(NEW YORK - January 5, 2022) -- Ain’t no mountain high enough for Jim Belushi! After growing his passion into a successful and bustling business, Jim and his team of farmers are on a mission to rebrand and rebuild their cannabis farm from small and boutique to premium high-end for the masses. In an effort to meet increasing national demand, they’re bringing state of the art technology, cultivation methods, new equipment and new facilities to Belushi’s Farm – and the results are as promising as they are challenging. It’s a season all about regrowth and growth, and we’ve got high hopes for Belushi’s Farm!
An all-new season of GROWING BELUSHI premieres Wednesday, January 19 at 10pm ET/PT on Discovery. Follow the conversation on social media with #GrowingBelushi, and follow Discovery on Facebook, Twitter, and Instagram for more updates.
“In this season of GROWING BELUSHI, you’ll witness my evolution from hobby boutique cultivator to multi-state business operator. This year is not only about the expansion of our business, but our mission to spread awareness about the plant as a pathway to healing,” said Belushi. “And, you’ll learn about the burgeoning industry, how it intersects with politics and how I handle the pressure — between weathering the elements, rebuilding the farm, and overseeing Chris’ new restaurant…. well, there are many challenges to tackle with laughs along the way.”
This season, the crew is faced with the challenge of farming — weather, mold, pests — and re-growing their unique proprietary strains after they were destroyed last season (blame Jim!). With the help of some friends and familiar faces — including Dan Aykroyd, Larry Joe Campbell, Guy Fieri, and cousin Chris — it’s a joint effort to get things back on course and achieve greatness within the competitive world of cannabis.
And of course, there are many new adventures, such as cousin Chris building and operating a tiny restaurant with one table on the farm called the Engjell Café, which introduces a whole new element of stress and comedy as Chris experiments with cannabis-infused cuisine. As Jim likes to say with a smile, “Reservations are tough, the food is great, but with one table and free food, the Engjell Cafe is the most exclusive restaurant in southern Oregon. The only problem is the owner is a pain in the a**.”
This unique brand of edutainment is equally funny as it is informative. GROWING BELUSHI sheds light on Jim’s journey of self-discovery and the incredible effort it takes to build and operate a legal medicinal cannabis farm with the dream of helping others on their pathway to heal and thrive.
GROWING BELUSHI is produced for Discovery by Whitehorse Productions where James Orr and Jim Belushi are executive producers. For Discovery, Kyle Wheeler and Joseph Schneier are executive producers and Jessica Mollo is associate producer.
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative viewers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit www.discoverycommunications.
About Belushi’s Farm
What began as a meager 48 plants during Oregon's medical marijuana program in 2015, today Belushi's Farm encompasses a sprawling and spiritual 93 acres with 1,800 feet of Rogue River riverfront in Southern Oregon's Banana Belt where the sun, water and air make the perfect combination to sustain naturally powerful and beautiful cannabis. Belushi’s Farm is home to a range of offerings — Chasing Magic (Jim's Secret Stash), The Blues Brothers, Captain Jack's Gulzar Afghanica (a rare strain from the Hindu Kush region that became known in the '70s as "The Smell of SNL”), and GROWING BELUSHI on The Discovery Channel. Having suffered the loss of his brother John to an overdose, and his own journey learning and healing through cultivating cannabis, the farm's proprietor, performer Jim Belushi, is a proponent of the plant's beneficial properties across a spectrum of uses. From enhancing joy and quality of life, mitigating trauma and managing pain, to a harm reduction approach and rebuttal of the opioid abuse epidemic, Jim advocates for patient rights, adult-use legalization, and freeing cannabis prisoners through his work as advisor to Last Prisoner Project, while empowering newcomers to access the profound spiritual and healing powers of quality cannabis.
Season Tease | Growing Belushi S2
Natalie Munio | Natalie_Munio@discovery.com
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