DISCOVERY CHANNEL CELEBRATES LANDMARK SERIES ‘SERENGETI’ WITH NEW PARTNERSHIPS
(New York) – SERENGETI, Discovery’s new six-part nature series, takes audiences into the remote, pristine and formidable plains of Tanzania beginning Sunday, August 4 as the series follows the daily lives of the majestic animals who call the Serengeti home. Created and produced by Emmy®-winner Simon Fuller (“American Idol,” “So You Think You Can Dance”), directed and produced by Emmy®-winning wildlife filmmaker John Downer (“Penguin: Spy in The Huddle”), and narrated by Academy® Award winning actress, Lupita Nyong’o, the series is revolutionary both in its highly stylistic approach and innovative filming techniques, as well as its unique use of original music created by Will Gregory and featuring vocals by artists such as Lola Lennox.
In celebration of the landmark series, Discovery has paired with a notable list of partners to give viewers the opportunity to connect and get involved with the sights, scenes and animals of SERENGETI.
“This is an example of Discovery doing what it does best: bringing together high-quality programming with world-class partners to help enlighten, educate and entertain audiences as a means to help drive change,” said Nancy Daniels, Chief Brand Officer, Discovery & Factual.
WildAid, a non-profit which works to reduce global consumption of wildlife products and to increase local support for conservation efforts, has partnered with Discovery in celebration of SERENGETI. Together, WildAid and Discovery will spread awareness and raise funds for anti-poaching efforts in Africa. SERENGETI storyteller Nyong’o is a WildAid ambassador and a prominent advocate of WildAid’s efforts in Africa. She has traveled to Africa with WildAid to help support elephant conservation. Discovery will also release a :15 WildAid x Serengeti PSA featuring Lupita Nyong’o that urges viewers to help protect Serengeti wildlife by texting AFRICA to 707070.
Having already donated over $1 million to the nonprofit organization, Save the Elephants, over the last four years, Ivory Ella has teamed up with Discovery to release a special edition SERENGETI t-shirt collection. A portion of the sales will be donated to Save the Elephants to help secure a future for elephants. On World Elephant Day, August 12, Ivory Ella will also release a limited quantity of children’s shirts from the SERENGETI collection. They will also be donating an additional $5 on all purchases made that day to Save The Elephants. To celebrate SERENGETI’S premiere on August 4, Ivory Ella is also partnering with influencers and holding an exclusive launch party in LA driving awareness for wildlife conservation.
Also joining Discovery’s SERENGETI as partners is Harney & Sons, who will be releasing a limited edition of ‘Serengetea”. A portion of the sales will go directly to WildAid’s conservation efforts in Africa. An earthy and fruity fooibos loose-leaf tea blend, “Serengetea” is inspired by the stories and beauty of the Serengeti.
In addition, Pooch Perks and Discovery have teamed up to celebrate the epic new series by creating a limited-edition Serengeti pooch box for viewers and their dogs. Equipped with three plush animals from the series, two delicious treats and one yummy chew, Pooch Perks SERENGETI boxes will be available for a limited time only – August 2 through September 8. A portion of each sale will go directly to WildAid to support their efforts in the Serengeti region.
Also teaming up with Discovery in honor of SERENGETI’s release is the African Wildlife Foundation, the leading conservation organization working solely in Africa to protect its unique wildlife and wild lands. Together Discovery and AWF will work to bring awareness to the threats facing wildlife species who call Serengeti home. Donations made through AWF’s SERENGETI page will go directly toward saving Africa’s elephants and other iconic species from extinction.
The Frankfurt Zoological Society is another partner of Discovery’s SERENGETI and works to protect the Serengeti National Park as well as the animals who inhabit it. For over half a century, the Frankfurt Zoological Society has been working with national park rangers to tackle threats to Serengeti wildlife, such as poachers’ snares. Together, Discovery and the FZS will work to support de-snaring in the Serengeti.
Finally, Discovery and Grumeti Fund are partnering up to support conservation of the Serengeti ecosystem for future generations by raising awareness of their Wildlife Wellbeing program located in Tanzania. The Grumeti Fund is actively involved in preserving 350,000 acres of previously neglected Serengeti wilderness. Their Wildlife Wellbeing program aims to treat as many animals with human-induced injuries as possible.
About Discovery Channel:
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 88.3 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as Eurosport Player and MotorTrend OnDemand; digital-first and social content from Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a strategic alliance with PGA TOUR to create the international home of golf. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.
WildAid works to reduce global consumption of wildlife products and to increase local support for conservation efforts.
About Ivory Ella:
Ivory Ella is a mission driven apparel and lifestyle brand founded in 2015. The company's objective is to end the elephant crisis and their risk of extinction by donating 10% of all profits to Save The Elephants and other charitable organizations. Thanks to the avid support and engagement of the Ivory Ella community, the company has been able to donate over $1.7 million to charity since their launch. Ivory Ella launched with the philosophy of creating 'good clothes for a good cause’ and since launch has expanded their assortment to include a full-range of apparel, accessories, and lifestyle products which includes their signature T-shirts and sweatshirts along with casual active-wear, sleepwear, jewelry, bags, drink-ware, stationary, travel accessories and bedding. Beyond their donation commitment, Ivory Ella seeks to not only support elephant conservation, but to secure their future through education, awareness and inspiring generations to get involved and take action.
About Harney & Sons
Harney & Sons Fine Teas is a family-owned and operated global tea company founded by John Harney in 1983. The company grew quickly from its original six tea flavors, to more than three hundred with three generations of Harneys preserving John's tradition of fine tea and traveling the world in search of the best ingredients. Headquartered in Millerton, New York, the family business sells its tea online as well as in luxury shops, coffee shops and retailers around the world. Rich in tradition and experience, Harney & Sons sources, blends and packages its products from start to finish.
About Pooch Perks
Pooch Perks is a family owned and operated pet company. Their monthly themed boxes pamper pooches of all breeds and sizes. The featured items received in Pooch Perks boxes are hand-picked and made from premium quality. Pooch Perks only source from USA made treat providers, and strive to be eco-friendly in product choices. They believe in giving back love by committing a percentage of sales and partnering up with multiple charities across the globe.
About African Wildlife Foundation:
The African Wildlife Foundation (AWF) is the primary advocate for the protection of wildlife and wild lands as an essential part of a modern and prosperous Africa.
About Frankfurt Zoological Society:
FZS is an international conservation organization based in Frankfurt in Germany. FZS is committed to preserving wildlands and biological diversity in the last remaining wilderness areas on the planet.
About Grumeti Fund:
The Grumeti Fund is a non-profit organization carrying out wildlife conservation and community development work in the western corridor of the Serengeti ecosystem in Tanzania. Their mission is to contribute to the conservation of the Serengeti ecosystem, its natural landscape, and its wildlife.
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