Joanna Dodd Massey
Senior Vice President, Corporate Communications and Publicity
Joanna Dodd Massey is Senior Vice President of Corporate Communications & Publicity for the Hub Network, champions of family fun and the only network dedicated to providing kids and their families entertainment they can watch together. Massey, who reports to the Hub Network's President and CEO Margaret Loesch, is responsible for managing national, trade, and local market communications initiatives; providing communications counsel to senior leadership; as well as developing and implementing internal and external communications strategies for the network. The Hub Network is a multi-platform joint venture between Discovery Communications and Hasbro, Inc. On October 10, 2010 it re-branded from the former Discovery Kids Network and presently reaches nearly 71 million U.S. cable and satellite households.
Massey has spent more than two decades working in public relations. She served as Senior Vice President, Media Relations at UPN from 2001-2006 and was responsible for overseeing internal and external communications strategies, including corporate communications and program publicity, as well as leading the bi-coastal PR staff. After UPN closed in 2006, Massey transferred to CBS as Senior Vice President of Communications, West Coast, where she was the lead communications executive for CBS's digital media ventures: CBS Mobile and CBS.com.
In 2007, Massey took a hiatus from her work in public relations to obtain two graduate degrees in psychology - a master's in clinical psychology and a doctorate in transpersonal psychology. While working toward her graduate degrees, Massey continued to work in the television industry as the speechwriter for The CW's annual Advertising Upfront, which she did from 2006-2012.
Massey started her career at Fleishman-Hillard, an international public relations agency. In 1994, Massey transitioned to the television industry to work as a publicist at the CBS Television Network. In 1998, she moved to LMNO Productions, an independent television production company, where she was Vice President of PR, Marketing & New Business Development.
A native of New York City, Massey received her undergraduate degree at the University of Southern California where she majored in journalism with an emphasis in public relations and minored in philosophy with an emphasis in ethics. Massey is a member of the Academy of Television Arts & Sciences and the Women in Cable and Telecommunications Association.