Jordan Beck
Vice President of Creative Services
Jordan Beck is Vice President of Creative Services for the Hub Network, champions of family fun and the only network dedicated to providing kids and their families entertainment they can watch together. Beck, who reports to the Hub Network's Chief Marketing Officer Dena Kaplan, provides strategic and creative direction on the production of on-air promotion and marketing projects. The Hub Network is a multi-platform joint venture between Discovery Communications and Hasbro, Inc. On October 10, 2010 it re-branded from the former Discovery Kids Network and presently reaches nearly 71 million U.S. cable and satellite households.
Beck is responsible for communicating the Hub Network's positioning, differentiating the brand among various target audiences and continuing to evolve creative strategies and tactics across all forms of media.
Prior to joining the Hub Network, Beck served as the Senior Vice President of Creative Services for ReelzChannel cable television network where he was responsible for devising and executing strategies for on-air promotions and off-air advertising. Previously, Beck worked at Fox Kids where he oversaw the writing and producing of promotional spots for on-air, advertising and affiliate presentations.
A native of Los Angeles, Beck received his Bachelor of Arts in history from Pitzer College. He is a professional member of Promax/BDA.