Velocity Speeds Into Summer With Record Ratings In May 2014
Velocity Again Out-Delivers Key Competitors in Desired M25-54 Target Demo
May 28, 2014
Velocity, one of cable's fastest growing brands for men, this past month earned its highest-delivering May among the coveted target demos of P/M18-49, P/M25-54, P/M18-34, M18+ and P2+, and earned the highest-rated May in network history among P25-54 in primetime. May 2014 also marked 24 months of year-on-year primetime delivery growth for the network among P/M18-49 and P/M25-54.
Competitively, Velocity once again out-delivered upscale male network Esquire, as well as MLB Network, NBA TV, DIY, BIO and National Geographic Wild in the coveted M25-54 demo. May 2014 was also Velocity's highest-rated May in Total Day for HH, P/M25-54 and P/M18-34, and the highest delivering May for all target demos HH, P/M18-49, P/M25-54, P/M18-34, P18+ and P2+.
The Wednesday, May 21, premiere of Velocity's hit series WHEELER DEALERS delivered the network's largest ever program audiences for M18-49 and P/M18-34. The night was also Velocity's highest-rated primetime in network history among M25-54 and M18-49, and was the highest delivering night ever for M25-54, M18-49 and P/M18-34.
About Velocity
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in more than 50 million homes. For more information on Velocity, please visit Velocity.tv, on Facebook at facebook.com/VelocityTV or on Twitter @VelocityTV.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching 2.5 billion cumulative subscribers in over 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network and the Hub Network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.
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