SUGAR AND SPICE RATE NICE ON TLC
July 21, 2010
Premieres of "DC Cupcakes" and "Strange Sex" Watched By More Than One Million Viewers; Rank in Top Ten
Debut of TLC's DC Cupcakes(Fri, July 16, 10 and 10:30 p.m. ET/PT) both delivered 1.1M total viewers (P2+), ranking in the top 10 among all ad-supported cable in W18-34, beating the CW for the hour in all key Women demos: W25-54 (375k), W18-49 (417k), W18-34(249k).
Premiere of the buzz-worthy Strange Sex(Sun, July 18, 10 and 10:30 p.m. ET/PT) was watched by an average of 1.3M P2+, and ranked in the top 10 among all ad-supported cable (excluding sports and movies) in P18-34 (369k), and all key MALE demos at 10 p.m.: M25-54 (371k), M18-49 (364k), M18-34 (160k) outperforming Spike TV.
TLC's summer of premieres, dubbed TLC Summer, are experiencing 1.2M P2+ or more, including Kate Plus 8: 6th Birthday Surprise (3.4M P2+), Cake Boss (1.9M) and The Little Couple(1.3M). TLC Summer continues with all new episodes of LA Ink on Wed, Aug, 11 at 10 p.m. ET/PT and American Chopperon Thursday, Aug, 12 at 9 p.m. ET/PT.