TLC's SISTER WIVES SCORES BIG FINALE AND SEASON
Season finale averaged 2.7M P2+ viewers
October 19, 2010
Contact -
Alison Rudnick
Director, Communications Ad Sales & NY Media
alison_rudnick@discovery.com
212.548.5321
TLC's SISTER WIVES SCORES BIG FINALE AND SEASON
Season finale of TLC's most recent breakout hit, Sister Wives (Sun, 10 and 10:30 p.m. ET/PT) averaged 2.7M P2+, driving the network to rank #1 in prime among all ad supported cable in W25-54 and W18-49.
The series (Sundays, 9/26/10-10/17/10) posted strong double and triple-digit gains in all key demos, including 70% in P2+ (2.2M), 77% in P25-54 (1.2M), 92% in P18-49 (1.3M), 101% in W25-54 (872k) and 122% in W18-49 (997k) vs. the prime premiere average (9/26-10/17).
Sister Wives also ranked as the #2 ad-supported cable network in W25-54, W18-49 and W18-34 in the same time period (Sundays, 10-11 p.m. ET/PT, 9/26/10-10/17/10).