TLC HEATS UP JANUARY WITH YEAR-OVER-YEAR INCREASES IN KEY DEMOS
Season Premiere of Cake Boss Delivers 2.4M Viewers
February 2, 2011
TLC HEATS UP JANUARY WITH YEAR-OVER-YEAR INCREASES IN KEY DEMOS
Season Premiere of Cake Boss Delivers 2.4M Viewers
2011 has started strong for TLC with the network's best January Prime delivery among W25-54/18-49 in 6 years. Fueled by strong debuts of new series My Strange Addiction and Police Women Of Cincinnati and new seasons of Say Yes To The Dress and Toddlers And Tiaras, TLC Prime showed delivery increases vs. January 2010 Prime (which featured event programs Miss America Pageant and Brace for Impact: The Chesley B. Sullenberger Story) among W18-34+ (+5%), W18-49 (+3%) and W25-54 (+3%).
For the month, TLC had seven series averaging 1.5 million P2+ viewers or more including Sarah Palin's Alaska, My Strange Addiction, Cake Boss: Next Great Baker, Say Yes to the Dress, Toddlers and Tiaras, 19 Kids and Counting and Police Women of Cincinnati. An additional two series - What Not to Wear and Four Weddings - averaged 1.0 million P2+ viewers or more.
January 2011 rankers:
- Top 10 among ad-supported cable for delivery among Women (W25-54/18-49/18-34)
- #1 on Friday night among W18-34 and #2 among W18-49/25-54
- #2 on Wednesday among W18-34 and #3 among W18-49
- #5 on Wednesday among W25-54.
CAKE BOSS COOKS UP STRONG PREMIERE
Continuing the network's success, the season 4 premiere of Cake Boss on Monday, January 31st averaged a 1.7 HH rating and delivered to an average of 2.4M P2+ viewers, posting double to triple-digit gains in ratings and delivery vs. the prior 6-week Prime premiere average among all key demos (P/M/W25-54, P/M/W18-49, P/M/W18-34, P/M/W35-54, HH and P2+).
The premiere episode featured a visit from celebrity chef Rachael Ray, the team making a cake for The Greatest Show On Earth, and Buddy revealing that his wife is pregnant to his family. Season 4 continues to air Mondays at 9/8c.
The episode was a top-10 ranked telecast in ratings and delivery among P/W25-54 and W18-49; on Monday night, TLC was a top-10 ad-supported cable network in delivery among W25-54 (#5), W18-49 (#6), P25-54 (#7), P18-49 (#9), W18-34 (#9) and P2+ (#9).
About TLC
TLC is a global brand that celebrates extraordinary people and relatable life moments through innovative nonfiction programming. A top 10 cable network for women, TLC has built successful franchises around the Cake Boss, Say Yes to the Dress and Police Women brands. In 2010, 31 series averaged 1.0 million viewers or more including Sister Wives, Kate Plus 8, 19 Kids and Counting, LA Ink, and What Not To Wear. TLC is available in more than 99 million homes in the US, and more than 50 million households in more than 30 international markets. A destination online, TLC.com offers in-depth fan sites, exclusive video content, and original editorial covering style, home, food, and more. Fans can also interact with TLC via On Demand services, on mobile platforms, including an iPhone App, and through social media such as Facebook or @TLC on Twitter. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries.