TLC'S NEW WEDNESDAY LINE-UP TAKES RATINGS CROWN
My Strange Addiction, Extreme Couponing and Toddlers & Tiaras Average 2.4M Total Viewers
January 5, 2011
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Alison Rudnick
Director, Communications Ad Sales & NY Media
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TLC'S NEW WEDNESDAY LINE-UP TAKES RATINGS CROWN
My Strange Addiction, Extreme Couponing and Toddlers & Tiaras Average 2.4M Total Viewers
The premiere of TLC's My Strange Addiction and Extreme Couponing, and the return of Toddlers & Tiaras (Wed, Dec 29, 2010, 8-11 p.m. ET/PT) fueled TLC to rank #1 among ad-supported cable in ratings and delivery in W 25-54/18-49/18-34, #2 in P 25-54/18-49/18-34 and #3 in P2+, averaging a 1.6HH rating and 2.4M P2+ delivery in prime, posting double and triple-digit gains in all key demos vs. the prior six-week prime average.
- Extreme Couponing (8-9 p.m. ET/PT) garnered a 1.3HH rating and delivered 2.1M P2+;
- My Strange Addiction (9 & 9:30 p.m. ET/PT) averaged a 1.9HH rating and delivered 2.8M P2+, and was the #1 ad-supported cable show in prime in HH, P 25-54/18/49/18-34, W 25-54/18-49/18-34 and M18-34 (excluding sports).
- Toddlers & Tiaras (10 p.m. ET/PT) garnered a 1.7 HH rating and delivered to 2.3M P2+ viewers.