TLC GARNERS BEST FIRST QUARTER IN A DECADE AMONG HH, P2+, AND KEY WOMEN DEMOS
April 2, 2014
(NY, New York) - At the close of 1Q14, TLC achieved its highest rated first quarter in a decade with HH, W25-54/18-49, and P2+ Prime delivery. Anchored by returning favorites THE LITTLE COUPLE, SISTER WIVES, LONG ISLAND MEDIUM, and HERE COMES HONEY BOO BOO, along with the network's newest hits 90 DAY FIANCÉ and SEX SENT ME TO THE ER, TLC posted double-digit gains in Prime delivery in 1Q14 vs. a year ago among HH, P2+, and P/W25-54/18-49/18-34. This quarter was also TLC's best first quarter Prime delivery since 2011 with P25-54/18-49 and P/W18-34.
On Thursday and Friday nights in 1Q14, TLC was the #1 female ad-supported cable network with all key women demos (W25-54/18-49/18-34) and the #2 ad-supported cable network in delivery among W18-34. Sunday nights also delivered strong results in the competitive space, with TLC positioned as the #4 ad-supported cable network in delivery among W25-54/18-49. In 1Q14, TLC ranked among the top 5 ad-supported cable networks in Prime with W25-54/18-49, and among the top 10 ad-supported cable networks in delivery on six nights of the week (Tuesday through Sunday) among all key women demos (W25-54/18-49/18-34).
March 2014 finished as TLC's best March Prime performance in a decade with HH, P2+, and W25-54. In Prime, TLC posted double-digit gains in ratings vs. a year ago among HH, P/W25-54, and W18-49/18-34. Additionally, TLC came in as the #1 ad-supported cable network on Tuesday nights (among W25-54) and Thursday nights (among W18-34), and as the #1 female ad-supported cable network on Thursday and Friday nights with all key women demos (W25-54/18-49/18-34).
Source: Nielsen, 1st Quarter 2014 (12/30/13-3/26/14); 1st Quarter 2013 (12/31/12-3/31/13). Live+SD Cov Rtg/(000s). Prime = M-Su 8-11pm. Best Qtr in decade = HH, W25-54/18-49 based on rating. P2+ based on (000s). W25-54 tied with 1Q11 rating. Net Rank based on time period (000s). Female Net = Audience Comp 60% or greater with W2+, M-Su 8-11pm; Based on P2+.
Source: Nielsen, March 2014 (2/24/14-3/30/14); March 2013 (2/25/13-3/31/13). L+SD, Cov Rtg/(000s). Prime = M-Su 8-11pm. Best March = HH and W25-54 based on rating. P2+ based on (000s). Net Rank based on time period (000s). Female Net = Audience Comp 60% or greater with W2+, M-Su 8-11pm; Based on P2+.