NEW SEASON OF TLC’S OUTDAUGHTERED RETURNS WITH HIGHEST RATINGS EVER
OutDaughtered and Rattled Premieres Help Propel the Network to #1 in W 18-49 for the Night in Ad-supported Cable
July 17, 2017
TLC’s OutDaughtered, which follows the Busby family and their brood of adorable girls, returned strong premiering its third season of OutDaughtered with its highest rated episode ever among all key women’s demos, with double-digit gains versus the prior season premiere [W25-54 (+36%; 1.5 vs. 1.1); W18-49 (+44%; 1.3 vs. 0.9); W18-34 (+33%; 1.2 vs. 0.9)] and the most watched episode ever garnering 1.9M P2+ viewers. The season premiere helped the network rank #1 on Tuesday night with W18-49 among all ad-supported cable.
Along with OUTDAUGHTERED, RATTLED helped drive the strong night for TLC with a 1.1 W25-54 rating, up +38% vs. its series premiere, and its highest rated episode ever with all key women’s demos.
This Tuesday it’s potty training plus double the multiples on OUTDAUGHTERED and RATTLED. At 9/8c, on OUTDAUGHTERED, two words strike fear in every parents heart: potty training. That time has come for the Busbys and they nothing can prepare Adam and Danielle for poop explosions times five. The quints are leaving smelly surprises all over the house, making mom and dad want to throw in the towel and bring on the diapers. Meanwhile, Adam stresses over whether Hazel will need another eye surgery even though he doesn’t have all the facts.
Then, at 10/9c, in a new episode of RATTLED, Jarrel is set on not taking custody of baby Boston with Krystal without a DNA test. Aly has an allergic reaction during labor and puts her already high-risk pregnancy under even more pressure. The Gardner quads are back and more rambunctious than ever leaving Tyson and Ashley questioning if they are in need of a bigger home. Brooke, a professional wrestler, is terrified of giving birth and all of the decisions that come with it.
Source: Nielsen, 7/11/17. Prime = Tue 8-11p. Ranked based on W18-49 (000s). L+3, Cov Rtg/(000s).