Discovery Channel Sets Record and Owns the Night with Special Will Ferrell MAN VS WILD and DEADLIEST CATCH
June 3, 2009
Discovery Channel garnered the #1 network position among ad-supported cable in P2+ delivery (2922) and across ALL demographics, P25-54, M25-54, W25-54, P18-49, M18-49 and W18-49 for June 2nd, which included DEADLIEST CATCH and the MAN VS WILD Will Ferrell special. Contributing to the network's #1 position was the most watched ever episode of MAN VS WILD (10PM) which delivered the largest M18-49 (1842) and M18-34 (1060) audience [AA(000)] of ANY prime program, surpassing ALL broadcast programs.
For ad supported cable, MAN VS WILD and DEADLIEST CATCH were the #1 and 2 programs for the night across P2+ and key demos: MAN VS WILD was the #1 cable program of the night for P2+ (3971), M25-54, P18-49, P18-34, & M18-34, while DEADLIEST CATCH was #1 for P25-54 and #2 in M25-54, P18-49, M18-34 and P2+.