ANIMAL PLANET SWEEPS NOVEMBER, COMING CLOSER TO SCORING ITS MOST-WATCHED YEAR EVER
-- FINDING BIGFOOT Looms Large, Helping Network Secure a November to Remember --
November 28, 2012
- On the heels of a successful November performance, Animal Planet is on pace to post its most-watched year ever in prime among multiple demos, including HH (480K); P25-54 (294K); P18-49 (271K); and M25-54 (159K). Year to date, Animal Planet delivered 650K P2+ viewers in prime.
- Animal Planet remains on track to achieve its most-watched year in network history in today day among all key demos, including P2+ viewers (436K); HH (344K); P25-54 (191K); P18-49 (183K); and M25-54 (96K).
- This month, Animal Planet earned its best-ever November prime and total day delivery among P25-54 (278K, 182K).
- On Sunday, November 11, the return of FINDING BIGFOOT brought in a total of 2.57M unique P2+ viewers with the 9 PM special, BIGFOOT: UNTOLD STORIES, and the all-new episode, "Ripped from the Headlines," that followed. Alone, the episode premiere riveted 1.28M P2+viewers, and the pre-show special singularly nabbed 863K.
Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.