HOOK, LINE AND SINKER! ANIMAL PLANET’S “RIVER MONSTERS” NABS ITS BIGGEST CATCH YET
-- Season Four Reigns as Top Performing in Network History --
May 31, 2012
(New York, May 31, 2012) - Animal Planet's RIVER MONSTERS, featuring biologist and
extreme angler Jeremy Wade, is top of the food chain as the network's best-performing
series ever among all key demos. The series concluded its fourth season, delivering 1.5
million P2+ viewers across its premiere episodes. The season opener, "American Killers,"
was the most-watched debut in Animal Planet's history, delivering nearly 1.8 million P2+
viewers.
Season four of RIVER MONSTERS outpaced season three performance in several key
demos, including HH +3% (1.1M vs. 1.07M), P25-54 +9% (836K vs. 767K), M25-54 +6%
(500K vs. 473K) and W25-54 +14% (336K vs. 294K). RIVER MONSTERS helped Animal
Planet rank third among all ad-supported cable networks in the Sunday 10 PM timeslot
based on delivery among M25-54 (excluding movies and sports). Also, the Memorial Day
RIVER MONSTERS season finale and MERMAIDS: THE BODY FOUND encore helped
Animal Planet achieve its best Monday night performance in network history among P25-
54 (778K), P18-49 (711K) and M25-54 (410K).
Every week, Wade takes viewers on new adventures as he unravels freshwater fish
tales of giant killers, where sometimes fact really is stranger than fiction! RIVER
MONSTERS follows Wade on a worldwide search for harrowing stories of bloodthirsty fish.
A fearless explorer, he aims to hook the finned culprits, which are thought to attack
humans, and reveals how much truth lies in the legends.
RIVER MONSTERS is a production of Icon Films for Animal Planet. Harry and Laura
Marshall are the executive producers for Icon Films, and Lisa Lucas is the executive
producer for Animal Planet. Charlie Foley is senior vice president of development for
Animal Planet.
Animal Planet Media (APM), a multi-media business unit of Discovery
Communications, is the world's only entertainment brand that immerses viewers in the full
range of life in the animal kingdom with rich, deep content via multiple platforms and
offers animal lovers and pet owners access to a centralized online, television and mobile
community for immersive, engaging, high-quality entertainment, information and
enrichment. APM consists of the Animal Planet television network, available in more than
96 million homes in the US; online assets www.animalplanet.com, the ultimate online
destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond;
Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and
other media platforms including a robust Video-on-Demand (VOD) service; mobile content;
and merchandising extensions.