SENSATIONAL SATURDAY ON ANIMAL PLANET
-- Animal Planet’s TOO CUTE! Season Premieres with Record High 1.4 Million Viewers -- PIT BULLS AND PAROLEES Brings Record High with 1.1. Million Viewers --
October 17, 2012
- The season two premiere of TOO CUTE! ("Fluffy Puppies & Baby Goats"), which aired Saturday, October 13, is Animal Planet's most-watched Saturday 2012 telecast to date, having brought in its largest audience ever with nearly 1.4 million P2+ viewers (1.39M). The premiere delivered strong among major demos: HH (931K), P25-54 (427K), W18-49 (300K) and W25-54 (266K).
- The season's second episode of PIT BULLS AND PAROLEES ("Face Off"), which aired Saturday, October 13, delivered more than 1.1 million P2+ viewers (1.11M) and scored a series high among HH (847K), W25-54 (407K) and W18-49 (376K).
- PIT BULLS AND PAROLEES helped Animal Planet rank as the #1 nonfiction network in its 10 PM time slot among W18-49.
In this season of TOO CUTE!, the cuteness expands from kittens and puppies to include some more unusual pets: piglets, hedgehogs and dwarf rabbits. Witness the miracle of our furry friends, which are simply too loveable, too curious and TOO CUTE! TOO CUTE! is produced for Animal Planet by True Entertainment. Glenda Hersh and Steve Weinstock are executive producers for True Entertainment. Lisa Lucas is executive producer for Animal Planet. Todd Weiser is director of development for Animal Planet.
PIT BULLS & PAROLEES follows Tia Maria Torres, renowned pit bull trainer and founder of Villalobos Rescue Center, as she unites pit bulls and parolees in a mission to rescue both from their troubled pasts. PIT BULLS AND PAROLEES is produced by 44 Blue Productions and Rive Gauche Television. Rasha Drachkovitch is executive producer for 44 Blue Productions. Lisa Lucas is executive producer for Animal Planet.
Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.