ANIMAL PLANET ROARS ABOUT ITS MONSTROUS MAY AND MONSTER WEEK
-- May 2013 is Animal Planet’s Most-watched Month Ever -- -- Network Has Best Week Ever With its Second Annual Monster Week --
May 29, 2013
(May 29, 2013, Silver Spring, Md.) - This May, Animal Planet was a beast, crushing the competition, and devouring ratings with its second annual Monster Week. The network achieved its most-watched month ever in prime among key demos, including 361K P25-54, 344K P18-49, 200K M25-54 and 185K M18-49.
In May, Animal Planet ranked 15th among all ad-supported cable networks based on M25-54 delivery, marking its fifth consecutive month of placing as a top-20 network. The network also earned its best-ever May prime delivery, including 775K P2+ viewers.
Monster Week scored its most-watched week ever in prime with 1.1M P2+ viewers and in both prime and total day among other major demos, including HH (743K, 428K) and M25-54 (295K, 154K). This record achievement was buoyed by MERMAIDS: THE NEW EVIDENCE, which delivered a record 3.6M P2+ viewers and ranks as Animal Planet's most-watched telecast of all time.
"May introduced new series and stunts, including ICE COLD GOLD and SWAMP'D, as well as Monster Week, where viewers confronted their fears head on in record numbers," says Rick Holzman, senior vice president of programming and scheduling for Animal Planet. "I expect the momentum to carry Animal Planet well into summer when we premiere TREEHOUSE MASTERS and TOP HOOKER and bring back CALL OF THE WILDMAN and TOO CUTE!"
Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.