PUPPY BOWL XVI DELIVERS YEAR OVER YEAR RATINGS GAINS ON SUNDAY FEB. 2
February 4, 2020
Animal Planet’s PUPPY BOWL XVI delivered year over year ratings gains among Adults 25-54 (0.97) in L+SD on Sunday, Feb. 2 from 3-5PM ET, up +8% from last year’s Puppy Bowl XV (0.90) on Feb. 3, 2019. PUPPY BOWL XIV averaged 1.9 MM viewers P2+ from 3-5PM/ET. Other year over year PUPPY BOWL XVI ratings increases included Men 25-54 up double digits vs. last year (+14%) and Women 25-54 up +5%. Team Fluff outmatched Team Ruff 63-59 to take home the “Lombarky” trophy.
PUPPY BOWL XVI was the #1 telecast of the day (excluding news) on cable among Total Women Viewers W2+, Women 25-54 and Women 18-49. It was also the #1 non-sports/news cable telecast of the day among Total Viewers P2+ Adults 25-54/18-49. PUPPY BOWL XVI ranked #2 in ALL OF TELEVISION from 3-5PM in its timeslot among Women 25-54/18-49 for the eighth consecutive year, no exclusions, beating programming on broadcast networks ABC, NBC, CBS and all of cable, behind only FOX and its Super Bowl coverage. In its time period from 3-5PM ET, Puppy Bowl drove Animal Planet to rank #1 among all cable networks across the 25-54 and 18-49 demos (Adults, Men, Women), among Adults 18-34, Adults 12-17 and Total Viewers P2+. no exclusions.