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PLANETGREEN.COM GETS THE CONVERSATION GOING WITH REEL IMPACT EVERY SATURDAY NIGHT

September 15, 2009

Contact - Amy Grey
818-508-1000
Contact - Ashley Mariner
818-508-1000

-- Tune in to Planet Green and log on to PlanetGreen.com to join the discussion during the Premieres of The 11th Hour on September 19 and A Sea Change on September 26 -- 

Silver Spring, Md. - Encouraging viewers to "Watch at 8. Talk at 10", Planet Green's weekly Reel Impact film strand now offers dynamic online features to help people become part of the conversation about the future of the planet.  When each Reel Impact film premieres every Saturday evening at 8:00 PM ET, PlanetGreen.com showcases a host of customized features that help people dive deeper into the issues explored during the broadcast and to connect and engage in a discussion about the film.

"These aren't just films, they are conversation starters," said Laura Michalchyshyn, President and General Manager, Planet Green.  "From colony collapse and ocean acidification to property rights and family dynamics, our goal with Reel Impact is to inform and enlighten through each film's compelling stories, and to provide interactive tools and resources that engage our audiences in dialog and debate."

As part of PlanetGreen.com's Reel Impact feature, viewers can go to www.planetgreen.com/reelimpact to access all they need to become part of the conversation including:

  • Screening Party 101 guide with ideas on everything from menus to transportation to film specific thought starters;
  • Reel Impact Forum moderated by special guest experts and enthusiasts, where viewers can discuss and debate during and after each premiere;
  • take action resources and information on film topics provided by leading non-profit and advocacy organizations; and,
  • a comprehensive film portal including filmmaker interviews, images, blogs and video.

About Reel Impact:
Reel Impact is Planet Green's powerful weekly two-hour block of documentary films.  Launched on September 12, 2009, the block airs 8 p.m.-10 p.m. ET Saturdays and encores Thursdays at 11 p.m.-1 a.m. ET.   Reel Impact features an eclectic slate of high-profile films including world and U.S. premieres such as The Last Beekeeper by director Jeremy Simmons, No Impact Man by Laura Gabbert and Eden Wurmfeld, Barbara Ettinger's film A Sea Change, Split Estate by Debra Anderson and Big River Man by John Maringouin.  The strand will also present highly-praised classic films like Leonardo DiCaprio's The 11th Hour, An Inconvenient Truth and Who Killed the Electric Car?

Go to www.planetgreen.com/reelimpact for a full schedule and information about the films.

About Planet Green:
Planet Green is the multi-platform media destination devoted to the environment.  Launched on June 4, 2008, this brand with a mission is available in 57 million homes.  Planet Green is the center for a new conversation, speaking to people who want to understand how humans impact the planet and how to live a more environmentally sustainable lifestyle. It's for people who truly want to make a difference in meeting the critical challenge of protecting our environment.  

Planet Green and its two robust websites planetgreen.com and TreeHugger.com, offer unique, original, insightful, inspiring, and entertaining content related to how we can evolve to live a better, brighter future.  Planet Green's unique programming, digital tools, and content will enlighten, empower and most certainly, entertain.

Planet Green is a division of Discovery Communications.