Discovery Press Web United States

• Print

With more than 200 million page views, 50 writers worldwide, 40 posts per day, and an average of 3.5 million monthly unique visitors, leading environmental website TreeHugger.com celebrates five years of driving sustainability mainstream with a focus on the future and a new sense of urgency.  Forming the interactive foundation of Discovery Communications' Planet Green brand, TreeHugger.com and sister site PlanetGreen.com kicked off the milestone by unveiling content partnerships, hot new features and an expanded family of writers.  

"We're proud to have juiced the mainstreaming of 'greener' with the help of our loyal readers and fellow media," said Graham Hill, Founder of TreeHugger and Vice President of Interactive for Planet Green.   "Now we need your help in moving from knowledge to action and from 'greener' to 'green'.  You can depend on TreeHugger and Planet Green to provide you with inspiration and resources to make it happen.  Carpe diem, kids!!"

"One of the smartest things Discovery did when launching Planet Green was to make TreeHugger part of the family," said Laura Michalchyshyn, President and General Manager, Planet Green.  "Graham and the team at TreeHugger made sustainability sexy and relevant from day one and they haven't stopped finding new ways to fire up our imaginations and our intellects with the excitement of what's possible."

Content Sharing
From The Huffington Post to tech blog Gizmodo.com, TreeHugger.com has always looked to strategic alliances to help spread the word about a stylish, new modern world.   Ken Rother, President of TreeHugger and Vice President of Planet Green digital, and his team have forged exciting new partnerships to begin the next five years of fresh information, eco-cheekiness and new experiences.

Beginning this month, TreeHugger and a diverse group of partners will share original content and some stellar writing talent:    

• Boing Boing http://boingboing.net/ - One of the web's biggest blogs, BB is a "directory of wonderful things," covering everything pop culture, from gadgets to music.  
• Care2 : http://www.Care2.com/ - is the largest online community empowering people to lead a healthy and green lifestyle while taking action on important causes.
• Fast Company http://www.fastcompany.com/ - Fast Company covers the new economy and workplace for people who believe in fusing tough-minded performance with human values.
• Infrastructurist http://www.infrastructurist.com/ - is dedicated to exploring the built environment and "America under Construction." 
• Mother Jones http://www.motherjones.com / - is the online arm of the magazine that delivers investigative news, politics, commentary, analysis and hell-raising.
• Tonic.com http://www.tonic.com/ - is dedicated to good news, good style, and good deeds.

Short Form
TreeHugger and PlanetGreen.com are launching new content and features including four original short series that will first premiere online before making their debut on Planet Green the channel beginning this fall.  Ranging from 60 to 90 seconds in length the slate includes animated series BEA WILDERED and TWIGSY, interview driven THE ELEMENTALISTS and urban focused CITY SHORTS.  

Writers
Founder Graham Hill and TreeHugger/PlanetGreen.com Editor-in-Chief Meaghan O'Neill, have always sought writers with a unique voice and unshakable credibility.  Since its very first post on July 27, 2004, TreeHugger has focused on a colorful group of passionate and outspoken individuals who can deliver news, information and opinion with flair.  Covering categories from the latest tech gadgets to green sex, TreeHugger's team of dedicated writers is growing with new fulltime team members and high-profile guest bloggers.  Some of our new in-house experts include:

• Colleen Vanderlin, organic gardening expert;
• Cree McCree, assemblage artist who will cover flea markets + DIY crafts;
• Laurel House, health + fitness expert ;
• Marye Audet, homesteading and green homemaking expert; and
• Rachel Cernasky, green travel + outdoors + lifestyle expert

      Guest contributors include:

• Adam Lowry, founder of innovative green home cleaning company Method;
• Majora Carter, founder of Sustainable South Bronx and the The Majora Carter Group, a green-economic development consulting firm;
• Makenna Goodman of Chelsea Green Publishing, focused on the politics and practice of green living; and
• Tim LaSalle, CEO of Rodale Institute, the 60-year-old organization dedicated to researching and educating farmers and consumers about sustainable agriculture.  

About TreeHugger
TreeHugger was founded in 2004 with the goal of driving sustainability mainstream. We've come a long way since then -- the term "green" has infiltrated the media and graces thousands of products on store shelves. Yet truly green lifestyles, government policies, and business practices remain relatively fringe. To solve the greatest issue humanity faces today -- global climate change caused by excess greenhouse gases -- and to achieve a world that does even better than that, a world that allows all life to not just survive but to thrive, we need to move the needle even further.

Today TreeHugger's mission is more urgent than ever. We strive to drive awareness and reversal of current environmental issues, and also show that a better world -- one where the values, goals, and needs of businesses, governments, individuals, and ecosystems are aligned -- is possible. After all, everyone is an environmentalist: Who doesn't want clean air and water and healthy food? 

About PlanetGreen.com
PlanetGreen.com exists to help a broad and diverse audience understand and embrace sustainability in their everyday lives. Our mission is to make big green ideas accessible and digestible, and to give people the means and ability to take action when it comes to their own health and well-being, as well as that of the environment. We aim to empower and inspire people to be healthier and happier via entertaining, useful, and accessible content, whether they are taking their first green steps or are already diehard environmentalists. We provide, service-y, DIY, and how-to content that is positive, pragmatic, optimistic, intelligent, and, most of all, entertaining and approachable.