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Premieres Sunday, February 7, at 3 PM (ET/PT)

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Television’s original adoption extravaganza is back and furrier than ever as the world’s cutest sporting event returns to Animal Planet for PUPPY BOWL XII on Sunday, February 7 from 3-5 PM ET/PT with two hours of fuzzy faces, sloppy kisses and puppy penalties. This year, die-hard superfans can get closer to the action than ever before with the introduction of PUPPY BOWL VIRTUAL REALITY. Launching today, PUPPY BOWL VIRTUAL REALITY invites viewers onto the turf for the first time ever to rumble up close and personal with this year’s puppy players for a full 360° experience! This year, Animal Planet worked with 44 different animal shelters and rescue organizations from across the U.S. to fill the rosters of #TeamRuff and #TeamFluff with adoptable players for this epic matchup. The network also is partnering with the Pro Football Hall of Fame to introduce the Puppy Bowl Hall of Fame to honor legacy players throughout PUPPY BOWL and promote the adoption of older “veteran” animals in addition to puppies and kittens.

Click here to access the electronic press kit.